VMworld 2011: Las Vegas with PHD Virtual

by Patrick on September 4, 2011

This is the third year we will have been at VMworld with PHD Virtual, and I have say that each year VMware raises the bar for social media at events!

Every day have a huge timetable of sessions, events, and meetups to go to. Also the sense of community and friendship with people you only meet 1-2 times a year is so strong!

This year VMware delivered an even bigger conference. There was a gigantic screen in the expo area displaying all of the conference tweets, videos, and the VMworld streaming TV channel!

vmworld1

Dr Stephen Herrod, CTO of VMware also threw a community party for VMware clients, bloggers, and vExperts (as a vExpert/blogger I was lucky enough to attend). This party is important each year as it allows key VMware staff to meet the evangelists who are pushing them online and also to allow community members to mingle in a more formal environment than the showroom floor.

I shouldn’t forget to mention that the VMworld party featured the local to Vegas band THE KILLERS!!

The next VMworld is in Copenhagen and we highly recommend all technology professionals to attend!

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Silverstone with Virgin Racing!

by Patrick on July 11, 2011

We spent the last weekend at the F1 Grand Prix at Silverstone and camping with the lovely people at Maruissa Virgin Racing (MVR) for their “MVR Racing Weekend”. The event took place at Stowe School (where Sir Richard Branson of Virgin went to school) and included:

  1. Campsite
  2. TRANSFERS TO THE RACE AT SILVERSTONE!!!
  3. A fully licensed bar
  4. MVR Merchendise stand
  5. Big Screen TV
  6. Live Music Stage
  7. Catering from Jamie Oliver
  8. A covered chill out area
  9. Fast cars display (including a MVR F1 car)!

mvr car

The weekend gave us the opportunity to rub shoulders with the MVR team and drivers as well as hanging out with Radio 5’s own commentator David ‘Crofty’ Croft! There was also plenty of action on the stage with live music from 50ft Woman and DJ action from MVR reserve driver Sakon Yamamoto (aided by reserve driver #2 Robert Wickens!).

Sakon + Robert DJ

After the race on the Sunday we were also treated to a screening of the SENNA movie and got to meet the director afterwards!

The whole weekend was a true display of how to give back to your community online, and although MVR are a back marker in terms of F1 race pace they currently have by far the strongest online following. They are also totally committed to “giving back to the community”.

WELL DONE MVR!!! We hope to see you next year…. same time…. same place!!?

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Monaco GP: Becoming an “Insider” with Ferrari Sponsors Kaspersky

June 1, 2011

Last weekend I had the privilege of being one of Ferrari sponsor Kaspersky’s Insiders at the Monaco Grand Prix!
Now anyone who knows me will also know that dropping a motor-sports obsessed digital marketing consultant like me in somewhere like Monaco and saying “produce online content” is like dropping a hungry 5 year old in a sweet shop!
I got 1000’s [...]

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tWorkout – Tweet your way to fitness!

May 16, 2011

tWorkout is a new Twitter app from Nuffield Health that focuses on generating awareness about fitness and how important it is! You can also win Nuffield gym memberships by playing!
So, how does it work? Well there is a helpful sheet below that will tell you everything you need to know on how to participate!

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London Twestival 2011

March 24, 2011

It’s that time of the year again! Twestival time!

This year both myself and Simon Quinton will be rocking the tweets with many of London’s digital and PR crowd, including usual suspects like Onlinefire’s Rax Lakhani and Manifest PR’s Camilla Brown!
Twestival 2011 will see cities across the globe host an array of events to raise cash [...]

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Red-Track’s Top Three Events of 2010

January 17, 2011

2010 was a great year for us here at Red-Track! I thought it would be good to showcase who we worked with and what we got up to!
This year we had the opportunity to cover several events using digital coverage, and work with some great clients!
1.) Etihad Airways Abu Dhabi F1 Grand Prix 2010
This event [...]

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We’re still here!

January 7, 2011

This blog has been a bit barren and empty as of late due to the insane workload we’ve been buried under for the last couple of months! Who knew that the Christmas period would be so busy?!

Anyway, soon we will be undergoing a bit of a facelift (new logo etc), to refelect the global scale [...]

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Formula1 2010: Abu Dhabi Grand Prix

October 1, 2010

My calandar is jammed to the max until way past February 2011, however I managed to fit an extra into my calandar as it is a weekend gig!
I’ll be going to Abu Dhabi between the 12th and 15th of November with my blogger/journalism hat on to cover the Grand Prix at the new Yas Marina [...]

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Oktoberfest 2010: 200 Years of German Beer!

September 25, 2010

Once again I put on my blogger/journalistic hat!
This time it was to cover the Oktoberfest Festival in Munich, Germany with Australian based tour company Fanatics!

As I’ve already covered the Running of the Bulls this year for them this was nothing new to me. A weekend of insanity at the opening weekend of the Festival, sampling [...]

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VMworld 2010 Raises the Standard for Social Media at Events!

September 15, 2010

Recently (As I did last year) I attended VMware’s VMworld 2010 Expo in San Francisco as a Digital Journalist, producing content for the show and for PHD Virtual. This afforded me the opportunity to meet loads of people I had only chatted to on Twitter/Skype etc, and also forge new friendships in the [...]

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