The “Balloon Boy” was found alive and well, hiding in his family home [not in the balloon], and the story is quickly morphing into an amusing Internet sensation, complete with its own jokes.
Straight away people are trying to drill some cash out of the whole thing with merchandise.
This includes the “Go Falcon, Go!” t-shirt that is now available on Zazzle, featuring the floating jiffy pop popcorn bag that the US was following on!
College Humor has also churned out a clever take on the whole story, complete with references to the massive influence it had in the world of social media:
