One blog which I’d recommend to anything working in PR or New Media is Amber Nausland’s blog “Altitude Branding“.
Amber is the Director of Community for Radian6, and produces really helpful, and insightful content on a weekly basis.
This week she’s written a post outlining the practical realities of Social Media Measurement: Practical Social Media Measurement: Awareness, Attention, Reach
I’d also recommend:
1.) Amber’s “Social Media Starter Kit”
2.) Getting a Foothold in Social Media
