Every day have a huge timetable of sessions, events, and meetups to go to. Also the sense of community and friendship with people you only meet 1-2 times a year is so strong!

This year VMware delivered an even bigger conference. There was a gigantic screen in the expo area displaying all of the conference tweets, videos, and the VMworld streaming TV channel!

Dr Stephen Herrod, CTO of VMware also threw a community party for VMware clients, bloggers, and vExperts (as a vExpert/blogger I was lucky enough to attend). This party is important each year as it allows key VMware staff to meet the evangelists who are pushing them online and also to allow community members to mingle in a more formal environment than the showroom floor.

I shouldn’t forget to mention that the VMworld party featured the local to Vegas band THE KILLERS!!

The next VMworld is in Copenhagen and we highly recommend all technology professionals to attend!

1. Campsite
2. TRANSFERS TO THE RACE AT SILVERSTONE!!!
3. A fully licensed bar
4. MVR Merchendise stand
5. Big Screen TV
6. Live Music Stage
7. Catering from Jamie Oliver
8. A covered chill out area
9. Fast cars display (including a MVR F1 car)!

The weekend gave us the opportunity to rub shoulders with the MVR team and drivers as well as hanging out with Radio 5’s own commentator David ‘Crofty’ Croft! There was also plenty of action on the stage with live music from 50ft Woman and DJ action from MVR reserve driver Sakon Yamamoto (aided by reserve driver #2 Robert Wickens!).

After the race on the Sunday we were also treated to a screening of the SENNA movie and got to meet the director afterwards!

The whole weekend was a true display of how to give back to your community online, and although MVR are a back marker in terms of F1 race pace they currently have by far the strongest online following. They are also totally committed to “giving back to the community”.

WELL DONE MVR!!! We hope to see you next year…. same time…. same place!!?

Now anyone who knows me will also know that dropping a motor-sports obsessed digital marketing consultant like me in somewhere like Monaco and saying “produce online content” is like dropping a hungry 5 year old in a sweet shop!

I got 1000’s of pictures, some great interviews, and met some great people!

This is a short prediction video I did for the race:

You can see all my exploits at  http://monacogpinsider.tumblr.com

Oh and tumblr ….. well done you are awesome for mobile publishing! The telecoms people decided to throttle the 3G Protocol down to Etch Protocol for the race and I was still able to post everything from my smart-phone!

I’d also like to give a hat nod to the Amber Lounge Hospitality crew for doing a great job on the yacht, and also a nod to our Yacht neighbours P1 Motorsport – I’ll be keeping an eye on Daniil Move and Walter Grubmüller at the next Formula Renault 3.5 at Nürburgring, Germany!

I’ll see you at the F1 Badger Canadian Grand Prix Bash next! I’ll also be at the Virgin Racing Festival at the British Grand Prix!

So, how does it work? Well there is a helpful sheet below that will tell you everything you need to know on how to participate!

This year both myself and Simon Quinton will be rocking the tweets with many of London’s digital and PR crowd, including usual suspects like Onlinefire’s Rax Lakhani and Manifest PR’s Camilla Brown!

Twestival 2011 will see cities across the globe host an array of events to raise cash for local causes, with added dedicated support and a worldwide fundraising initiative for Save the Children’s work in Japan in the wake of recent events in the country.

In earthquake-hit New Zealand, Twestival Auckland has chosen to support the Christchurch branch of The Red Cross, while the festival makes its debut in Tunisia, where Twitter was recently used to attract global media attention and support for political revolution.

Centrepoint’s Martyn Paré-Hall said he and his colleagues ’simply wouldn’t be able to do our job’ without the donations that come from initiatives like Twestival, adding: ‘We work tirelessly to give many vulnerable young people a chance to better their lives and look forward to a future that is full of opportunity.

‘Every penny we get from London Twestival will be spent on the vital services we provide to around 800 homeless young people each day including providing a safe home, help into training and education and support to tackle health issues to turn their backs on homelessness for good.’

Twestival 2010 raised over $250,000 (£154,000) after more than 175 cities around the world got involved, with highlights including a tweet-a-smoothie bar, a tweetable music playlist and opportunities to the win a year’s supply of burritos or place a live bet on a Las Vegas roulette table.

Celebs including Justin Bieber, Paris Hilton and Jamie Oliver also donated exclusive items on eBay to support the festival.

Twestival London 2011 is taking place from 7pm this evening at:

The Cape, Aldermanbury. EC2V 7JQ.

You can buy £10 tickets here for an evening of live music, comedy and the chance to win some fab raffle prizes.

This year we had the opportunity to cover several events using digital coverage, and work with some great clients!

1.) Etihad Airways Abu Dhabi F1 Grand Prix 2010

This event was simply amazing! 3 days of showmanship from the UAE makes the Abu Dhabi Grand Prix one of the top “Glamour” races to attend!

Many thanks to Force India, Formula1.com, and Virgin Racing for making it an even better event to cover!

2.) VMworld San Francisco 2010

For the second year running we were in attendance of VMware’s flagship virtualization conference VMworld 2010!

What makes this conference unique when compared to other technology conferences is the people, and VMware’s commitment to their online community and their use of social media!

Of-course we need to make a big thank-you to our client PHD Virtual Technologies who we have been working with for over 2 years within the virtualization community!

Other compainies we would like to thank include clients TrainSignal, and also event legends VMware, EMC, Symantec, NetApp, and Xtravirt.

3.) Oktoberfest 2010

Being British and travelling on a a coach full of Aussies and Kiwis for 20 hours to Oktoberfest in Munich is no easy task, but someone’s got to do it!

We travelled with Australian tour group TheFanatics to experience exactly what the annual German beer festival has to offer! We produced lots of content which was syndicated across the media, and online. We also sported quite a few steins of beer!

Anyway, soon we will be undergoing a bit of a facelift (new logo etc), to refelect the global scale of our consultancy operations. We’ll still be “Red-Track” though!

Oh and HAPPY NEW YEAR from us all at Red-Track!

I’ll be going to Abu Dhabi between the 12th and 15th of November with my blogger/journalism hat on to cover the Grand Prix at the new Yas Marina circuit (last year was the first grand prix at the venue). Much like Monaco this is a prestige race! It’s at night, and the lights work to make an atmosphere which is second to none!

I’ll also have a chance to review/check out the newly opened Ferrari World (opens on the 28th Oct.) which was on my “to-visit-list” while I am there anyway.

I’d also love to check out the Amber-Lounge and compare it to the one at Monaco, so I’ll see If I can do that too!

If any one else wants me to cover something else, or can think of anything else cool to check out msg me!

UPDATE: 11-10-2010 – I found out today that Force India are sending me one of their Official Team Shirts to wear to the event! NICE!

This time it was to cover the Oktoberfest Festival in Munich, Germany with Australian based tour company Fanatics!

As I’ve already covered the Running of the Bulls this year for them this was nothing new to me. A weekend of insanity at the opening weekend of the Festival, sampling the finest that Bavarian brewers have to offer.

I’ve got several incarnations of articles winging their way around various publications. I’ll link to them when they come out (if they have online versions!)

I have to give huge props to John Troyer, Tony Dunn, Luke Kilpatrick, and the rest of VMware’s social media team for the job they did at VMworld! I’ve been to upwards of 10 “expo level events” this year, and none came close to VMworld’s usage of social media, community networking, and general dedication to online channels.

The blogger lounge was a main hang-out area where bloggers and other attendees could sit and chat, write blog posts, and chill. It also had a great broadcast area where content was streamed live to the web!

I’m kinda wishing I could go to VMworld Copanhagen now! If anyone want’s to send me please feel free to contact me!