5 Essential Social Media Tools for B2B Marketers

May 17, 2010

Like anything else, social media marketing is easier, more efficient and more effective if the marketer has the right set of tools. While hundreds (if not thousands) of tools and services exist for social media marketing, many are still primarily aimed at either consumers or B2C marketers. Fear not B2B marketers [...]

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Why Your Brand Needs to Be on Facebook Now

May 5, 2010

With 450 million users globally (and millions more being added each week) Facebook is dominating the web in unparalleled ways. Yet, even as the social network has steadily grown over its short but remarkable history, many brands have remained on the sidelines of the social media revolution.
Facebook was the most visited [...]

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The Kevin Bacon Game Applies To Twitter

April 29, 2010

Many of you may have heard of or played the Six Degrees of Kevin Bacon, which is a trivia game based on the idea that any actor can be linked to actor Kevin Bacon within six steps through roles in movies. Of course, this game is based on an actual philosophical theory, [...]

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Rabid Squirrels, iPads, and the Fear Promotion Initiative

April 12, 2010

It’s 11pm on Friday night when I get a call from PHD Virtual’s Alex over in New Jersey, USA. He says “dude come over for the weekend”, and for some reason I say “Sure!”.
So begins a stange weekend.
Within 12 hours I’m sitting on a plane in Terminal 4 of Heathrow courtesy of [...]

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VMware Backup – esXpress 4.0 released

March 24, 2010

PHD Virtual Delivers New esXpress VM Backup Solution Designed for Large Virtualization Environments

PHD Virtual Technologies, award winning provider of esXpress VM Backup, today announced the latest release of esXpress, the industry’s fastest multi-VM backup and restore solution on the market. With the unique architecture of esXpress, customers have access to [...]

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Facebook Overtakes Yahoo: Now the Second Most Visited Site in U.S.

February 18, 2010

New data released earlier today by web analytics firm Compete.com reveals that there has been a major shift at the top of the web charts: Facebook is now larger than Yahoo in the U.S.
Yahoo for years was the world’s most popular website — its ubiquitous portal has dominated the web since the 90s. Two years [...]

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New Face: Simon Quinton

February 4, 2010

We’re pleased to announce the addition of a new face to the Red-Track team. Freelance Digital Marketing Consultant Simon Quinton will be working with us on projects in the near future.

Find out more about him here!

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Practical Social Media Measurement

January 26, 2010

One blog which I’d recommend to anything working in PR or New Media is Amber Nausland’s blog “Altitude Branding“.
Amber is the Director of Community for Radian6, and produces really helpful, and insightful content on a weekly basis.

This week she’s written a post outlining the practical realities of Social Media Measurement: Practical Social Media Measurement: Awareness, [...]

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Press Release: Video production company Newspepper.com re-launches with new ‘iReporter’ service

January 13, 2010

London based video production company Newspepper.com has re-launched its website and added a range of new services including the ‘iReporter’, an innovative reporting service that will allow coverage of events in real-time using handheld devices such as the iPhone and real-time publishing services like Twitter.
The launch of the iReporter enhances Newspepper’s existing offering to include [...]

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NavMan Spirit 500 Review

January 7, 2010

I’ve gone relitivly dark/under-the-radar on the blog side of things since November. During this time I was over in New Jersey and New York with PHD Virtual, and also keeping my head down for the Christmas period.
Luckily Ryan from digital agency Brands2Life sent me the NavMan Spirit 500 to review over Christmas.
Check out my review.

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